Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations
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In the fast-paced world of digital marketing, direct marketers are challenged with establishing meaningful connections with their audience while adhering to regulatory standards and capturing unambiguous and informed consent. Requiring double opt-in from users is encouraged by certain data protection authorities in the EU while others have issued rules or case laws that consider double opt-in as a best practice in collecting consent for the purposes of direct marketing.
Watch the recording, where OneTrust DataGuidance and legal experts discussed the intricacies of double opt-in within the framework of EU marketing regulations. From understanding the fundamental requirements to exploring best practices and case laws, this session recording provides insights on how to master double opt-in compliance and elevate your direct marketing strategies.
Key takeaways:
- Understand the significance of the double opt-in and which countries require this consent mechanism
- Practical recommendations for effectively implementing a double opt-in approach while remaining compliant
- Uncover the legal and ethical dimensions of double opt-in through real-world case studies and industry insights
