In the UAE, the landscape for marketing communications has become increasingly regulated, particularly in how businesses obtain consent from consumers before sending marketing messages. Ensuring that explicit consent is secured before any marketing communication is sent, whether via SMS, email, or other channels, is central to complying with the legal framework. The most relevant laws governing these practices include the Personal Data Protection Law (PDPL), the Telecommunications Law, the Regulations on Unsolicited Electronic Communications (RUEC), the Mobile Spam Policy, and the Consumer Protection Law.
These laws create a clear framework for businesses, mandating that individuals must actively opt-in to marketing communications, and businesses must maintain accurate records of this consent. Failure to comply with these laws can result in penalties, blocked messages, and reputational damage. Anne-Caroline Albrecht, Partner at Bonnard Lawson, provides a comprehensive overview of how businesses can obtain and manage consent effectively while ensuring compliance with these key regulations.
The Israeli Parliament recently adopted a new amendment to the Israeli Privacy Protection Law, 5741-1981 (PPL), entering into force on August 14, 2025.
The Amendment, titled Amendment 13, is a very extensive amendment to a law that has not been amended for many years and brings Israeli data protection law closer to other modern data protection laws, primarily the General Data Protection Regulation (GDPR).
The need for this amendment was primarily driven by the lack of sanctions on breach of the Protection of Privacy Regulations (Data Security) 5777-2017 (the Security Regulations) which include detailed requirements of security measures and procedures, specifically in light of an increase in cyberattacks and the reaffirmed adequacy status by the EU Commission in January 2024. Although adequacy was reaffirmed, the Commission recommended in its report enshrining in legislation the protections that have been developed at the sub-legislative level and by case law and specifically referred to the adoption of Amendment 13, which was then under discussion in the parliamentary Constitution Committee.
The Amendment mainly amends the chapter regarding databases, which are defined as a collection of personal data by digitized means. There is no change in the provisions regarding the traditional material privacy rights in the PPL and consent remains the legal basis for processing.
In this Article, Dalit Ben-Israel, from Naschitz Brandes Amir, reviews some of the key changes introduced by the Amendment.
As the September 14, 2024, deadline approaches, entities must prepare compliance with the Saudi Arabia Personal Data Protection Law (as amended) (the PDPL) and the Implementing Regulation of the Personal Data Protection Law (only available in Arabic here) (the Implementing Regulations).
In part two of this Insight series, OneTrust DataGuidance outlines the rules and regulations the Saudi Data and Artificial Intelligence Authority (SDAIA) has released on controller registration, disclosures, anonymization/pseudonymization, processing records, and data minimization.
The Saudi Arabia Personal Data Protection Law (as amended) (the PDPL) came into effect on September 14, 2023. However, Royal Decree No. M/19 of 9/2/1443H (16 September 2021) provides that entities have until September 14, 2024, to comply with the new provisions. The Saudi Data and Artificial Intelligence Authority (SDAIA) has recently published a set of rules and guidelines to support entities in their compliance with the PDPL and its Regulations, which OneTrust DataGuidance will summarize in parts one and two of this Insight series.
In this Insight article, Randall Walker, Partner at Hogan Lovells, discusses Saudi Arabia's ambitious Vision 2030, which aims to diversify the economy and improve citizens' quality of life through technological advancements. A key part of this vision is the development of generative artificial intelligence (GenAI), which, despite its potential, raises significant regulatory and ethical challenges.
In a significant development within the State of Kuwait's regulatory landscape, the Communication and Information Technology Regulatory Authority (CITRA) has taken decisive steps to fortify data protection measures in the realm of telecom and IT services. Under Decision No. 26 of 2024, CITRA introduced a new set of Data Privacy Protection Regulations (the Regulations), effectively replacing the prior regulations. Concurrently, CITRA has repealed its former Data Classification Policy under Decision No. 34 of 2024, signaling a strategic shift towards more comprehensive safeguards for sensitive information.
This proactive update reflects CITRA's recognition of the growing need for strong data security measures as Kuwait's telecom and IT sectors expand. These regulatory changes also match Kuwait's big-picture plan for progress outlined in the New Kuwait 2035 strategy, emphasizing a focused push for better technology resilience and privacy standards in the country's digital world. Asad Ahmad and Salma Farouq, of GLA & Company, discuss the Regulations, highlighting the key provisions that individuals and entities should be aware of.
On December 18, 2023, in order to mitigate risks and address challenges arising from the artificial intelligence (AI) field, the Israeli Ministry of Innovation, Science, and Technology, together with the Ministry of Justice, published a final AI Policy detailing the policy principles of regulation and ethics for the development and use of AI systems in the private sector in Israel.
In this Insight article, Dalit Ben-Israel and Lior Haliva Wasserstein, of Naschitz Brandes Amir, review the AI Policy's findings in the field of data protection, outline the emerging challenges, examine the application of existing law, and explore the principles that the AI Policy seeks to adopt in this context.
Part one of this comparison outlined the differences in the scope, definitions, and legal bases for processing between the Jordanian Personal Data Protection Act 2023 (JPDPA) and the General Data Protection Regulation (GDPR). In part two of the comparison between the two laws, Mariana Abudayah, of Nsair & Partners – Lawyers, explores the differences in controller and processor obligations, data subject rights, and enforcement for a better understanding of the two frameworks. This article will also consider the unique challenges and compliance considerations that companies and organizations may encounter.
On September 17, 2023, the Jordanian Personal Data Protection Act 2023 (JPDPA), which regulates privacy in Jordan, was issued and entered into force on March 17, 2024. In issuing the JPDPA, Jordan has become one of the leading countries in the Middle East and North Africa (MENA) region to regulate and govern personal information protection rules and regulations. The JPDPA resembles the General Data Protection Regulation (GDPR), which has been in effect since May 25, 2018, aiming to protect individuals' privacy and personal data in light of economic, business, and commercial rapid growth.
However, in examining both the GDPR and the JPDPA, it becomes evident that while both regulations share the common goal of protecting individuals' data protection, privacy, and security, there are distinguished differences in their methods, scope, and implementation. In part one of this comparative series, Mariana Abudayah, of Nsair & Partners – Lawyers, explores the differences in the scope, definitions, and legal bases for processing to gain an inclusive and better understanding of the two frameworks.
In this Insight article, Nick O'Connell and Fatma Al Zadjali, from Al Tamimi & Company, delve into Oman's recent strides in data protection, highlighting the significance of the newly revealed Executive Regulation (the Regulation) of the Omani Personal Data Protection Law (PDPL).
The term 'direct marketing' refers to business practices whereby businesses sell, promote, or advertise their products or services directly to members of the public through means such as SMS, telephone, or email. In the UAE, there is a range of spam and privacy legislation and regulations that specifically restrict direct marketing practices. The UAE has a multi-territorial, multi-jurisdictional legal system that encompasses the federal legislature as well as so-called 'free zones,' which are special economic zones with their own company and commercial laws specifically applicable for companies incorporated within the respective free zone. Nick O'Connell, Andrew Fawcett, and Darya Ghasemzadeh, from Al Tamimi & Company, provide an overview of the federal regulations, as well as specific legislation in some of the UAE's free zones.
In this Insight article, Maher Ghalloussi and Lucrezia Lorenzini, from Baker McKenzie LLP, delve into the significant amendments made to the Dubai International Financial Center (DIFC) Data Protection Law No. 5 of 2020 (the Data Protection Law). The updates aim to enhance data protection practices, with a focus on regulating the processing of personal data through autonomous and semi-autonomous systems, marking a pioneering move in the Middle East.
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